TOP 10 COSMETIC BRANDS IN WORLD
1.Clinique
- Clinique is one the leading American cosmetic brand and it was founded in 1968.
- The company’s headquarters is located in the New York City.
- This brand is a part of Estee Lauder Companies.
- This brand is very gentle for sensitive skin.
- The sunscreen, concealers, blush, mascara and foundation products of this brand is very much impressive.
- The product of this brand is very much trustworthy.
- The product of this brand is coated with anti bacterial and are very safe to use.
- The brand provides dermatologist and allergen products to all of his customers.
- All the products of this brand are easily available from the high level departmental stores.
2.MAC
- The famous MAC (Makeup Art Cosmetics) started off in 1984 in Toronto.
- It’s been a part of the Estee-Lauder Companies since 1998.
- The company originally made products for makeup professionals and models but gradually from a niche brand it turned into one of the biggest global brands.
- It is one of the most socially conscious brands with initiatives like Cruelty-Free Beauty, Back to MAC Recycling and others.
- It has also raised more than $86 million towards charity since 1994 as the money from the sale of their eight products under its ‘Viva Glam’ range goes to charity.
3. Lakme
- The Indian cosmetic brand owned by Hindustan Unilever is the number 1 cosmetic brand in our country.
- It was founded in 1952, because Prime Minister Nehru was concerned about how women were spending foreign exchange on beauty products. He requested JRD Tata to manufacture these products locally.
- Later, Tata sold off the stakes to HLL and the company grew immensely! Lakme is the title sponsor of Lakme Fashion Week.
- They have a wide range of products and some of their basic ranges are in the reach of the average Indian woman.
- They keep innovating and have come up with new and higher-quality products with ranges such as Absolute and 9 to 5.
- Shraddha Kapoor is the present brand ambassador of Lakme.
4.Oriflame
- In 1967, this brand was founded by Jonas Jochnick, Robert Jochnick. The headquarters of the company is located in the Stockholm, Sweden.
- The chairman of the company is Alexander Jochnick and CEO is Magnus Brannstrom.
- The company offers various products including skincare products, perfumes, cosmetics and various products for wellness.
- All these products are very much appreciated by the customers.
- The company has around 7,500 employees.
- The company offers products in more than 60 countries.
- This company was originated in Sweden and the company has another office in Switzerland also.
5.Loreal
- It is one of the unique brand of makeup, which is favorite of many people in the world.
- It offers all products of makeup and cosmetics and complete the requirements of many people.
- It is one of the largest company of cosmetics products. In 1909, this company was founded by Eugène Schueller.
- This company has its headquarters in Clichy and an office in Paris.
- The company offers many products of hair color, hair care, make up products, products for protecting from sun, cosmetics, skin care, perfumes and many more.
- The research and development team of this brand is working continuously in the field of dermatology, bio pharmaceutical and in tissue engineering.
- This brand offers unique, modern and best cosmetics products to both men and women.
6.Maybelline
- Maybelline is one of the most famous brands in the world and is a subsidiary of L’Oreal.
- The interesting part is that it was started back in 1915 by a 19-year-old entrepreneur Thomas Lyle Williams when he saw his sister using vaseline, coal, and ash for her eyebrows.
- The century old company’s headquarters is in New York, and it is recognized all around the world for its quality and innovative products.
- They have a wide range of products from their famous mascaras to the Baby Lips lip balms, lipsticks, foundations and so on.
7.NYX
- The NYX success story is like a Hollywood movie.
- The Cosmetic brand was founded by 25-year-old Toni Ko in a 600 square feet apartment in California with a loan she got from her parents.
- It started off as a tiny company and was named after Nyx, a Greek Goddess of the night.
- The brand has an incredible range of products that include lipsticks, eyeliners, foundations and other makeup essentials, the special thing being the high quality as well as new and innovative products that it comes up with.
- Its products are sold in over 70 countries today. In 2014, the company was taken over by L’Oreal when Toni Ko decided to sell it for a whopping $500 million.
8.Revlon
- Revlon can truly wear the crown of the grand dame of American cosmetics, not in terms of the year of establishment (the company was founded in 1932), but in terms of popularity.
- For instance, their Super Lustrous Lipstick in Love That Red first hit the stores in the 50s, but can still hold fort against most of these new-age entrants on the scene. Revlon’s products remind us of old-school Hollywood, with their classic-yet-affordable vibe.
9. Avon
- This brand was founded in 1886 by the David H. McConnell.
- The company’s headquarters is located in the New York City, United States.
- This brand offers cosmetics products, skin care products, perfumes, personal and beauty care products, hair products, cloth and toys.
- The chairman of the company is Douglas R. Conant and CEO is Sherilyn S. McCoy. The brand sells products directly. All the products of this brand are luxurious and reliable.
10.Covergirl
- This brand was founded by the Noxzema Chemical Company in 1961.
- The company’s headquarters was located in Maryland, United States.
- The brand is available in the whole world.
- In 1989, this brand was attained by the Procter & Gamble and later in 2016, this brand is a part of Coty Inc Company.
- It is an American brand of cosmetics, makeup and beauty products.
- This brand offers a huge variety of makeup products including lip products, skincare, makeup, products for sun protection and many more.
- In the USA, this brand as also nominated as the best beauty care product company. The company offers a wide variety of cosmetic products at genuine rates.